Bad Angel Product Launch
Bad Angel, a wild strawberry frappe liqueur, needed to create a branded micro site that was girly, easy to use and fun. The site needed to appeal to the target audience of women from 21-28 years.
Glow Labs worked together with Proof limited to create an entirely new brand online as well as offline. It’s quite a unique product as it’s the first drink to be served frapped. Glow Labs developed the website, and designed an offline campaign to accompany.